Category: marketing b2b

Joomla 3.9’s Privacy Tools Drive GDPR and Regulatory Compliance

Joomla, one of the World’s most popular Open Source CMS (Content Management Systems) has announced the release of Joomla 3.9. As a collaborative community-driven software release, Joomla 3.9 reflects and incorporates global user feedback gathered through extensive community surveys, Joomla forum posts and feature requests. Joomla have incorporated the very latest feedback in Version 3.9…

Preservica and Enwoven combine forces to unlock and future-proof the power of company and brand stories

New partnership empowers marketing, innovation, learning & development and archive teams to create employee narratives that draw on authentic corporate and brand heritage Boston, MA, San Francisco, CA and Oxford, UK: October 24, 2018: Preservica, leaders in active digital preservation software, and Enwoven, innovators in how industries capture their stories and share knowledge, have announced…

Celebrity Intelligence rebrands as Influencer Intelligence as it mergers with Econsultancy

London. New York. (10 September, 2018): Celebrity Intelligence, the leading platform for brand and talent partnerships, has today announced a new name, rebranding as Influencer Intelligence, as it merges with sister company Econsultancy, a leading exponent of digital marketing excellence. Jane Turner, Managing Director at Centaur Media, the parent company for the two merging entities…

CIM Digital Summit 2018 tackles the key issues facing marketers today

Marketers from Royal Mail, SORTEDfood, and Lonely Planet to discuss new ways of interacting with customers and addressing changing consumption patternsMarketing leaders to debate how to take advantage of the challenges facing the industry, such as Brexit, mistrust, fake news, new technologies and brand transparencyThe flagship marketing event will launch new research on the digital…

Insight Venture Partners Invests in Episerver

Investment will power the marketing technology and digital commerce company’s impressive growth through accelerated product development, go-to-market sales & marketing, and branding initiativesLondon, UK – 6 September 2018 – Episerver, the company transforming digital experiences, today announced it has reached a definitive agreement to be acquired by Insight Venture Partners, a New York based global…

New AI-based ecommerce personalisation tech helps golf retailer increase online order values by 18%

Function18 doubles on-site engagement and makes visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’Function18.com, which sells golf clothing from top sports brands such as Nike and Adidas, has seen an 18% increase in average order values while doubling page views and time-on-site with new…

Luxury brand Diane von Furstenberg attributes 11% of revenue being driven by personalization

After online overhaul, Qubit Pro and Qubit Aura used to create seamless multi-channel visitor journeys[NEW YORK – 23 AUGUST 2018] – Using the Qubit Pro personalization platform and Qubit Aura, the product discovery solution for mobile web, Diane von Furstenberg (DVF) has been able to leverage Qubit’s proprietary machine learning technology to create in-the-moment experiences…

LANSA Raises Bar for Low-Code Software Development with New Release of Visual LANSA

London, UK – 31 July 2018 – LANSA (www.lansa.com), the original low-code vendor, has announced a major new release of its software development platform, Visual LANSA. This raises the enterprise app development bar by delivering the ability to build scalable mobile, web and desktop applications significantly faster than before.This latest release will accelerate customers’ digital…